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The digital display advertising market is highly automated, involving the use of technology, algorithms, and data to target and deliver ads to specific audiences across various websites, mobile apps, and other digital platforms. It is an auction-based system that involves the buying and selling of display space inreal-time.

DOOH is a powerful advertising format that allows for real-time updates, flexibility in content scheduling, and the ability to display dynamic, engaging and interactive content. Advertisers can leverage motion graphics, video, animations, and interactive elements to capture the audience attention and enhance brand experiences.

SEO is the practice of optimizing your website and its content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and authoritative in the eyes of search engines.

Improve the visibility and ranking of a website in search engines. It is a crucial component of digital marketing and advertising, especially for businesses that rely on online traffic.

Social media advertising is one of the most effective ways to promote products, services, and brands through paid advertisements. It involves creating and running targeted ad campaigns on social media platforms to reach specific audiences and achieve marketing objectives.

Branded content marketing goes beyond traditional advertising by focusing on creating valuable, entertaining, or informative content that resonates with the audience. Instead of directly promoting products or services, the emphasis is on storytelling and building a meaningful connection with consumers.