The new luxury Parisan shopping experience in Venice

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DFS shopping mall needed to generate awareness among American tourists. The Parisan luxury mall implemented a targeted advertising campaign with Mobile Journey—the campaign aimed at Americans around competitors’ stores, generating 140%+ above the benchmark.

  • Primary objective Target audience Industry Market
  • Create awareness around travelers
  • Target audience
  • American holiday visitors in Venice
  • Industry
  • Retail
  • Market
  • Italy