National Football weeks

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In an ambitious campaign aimed at increasing awareness and driving physical visits to Sport 2000 stores, we adopted a unique approach. The campaign spanned three weeks. In the first and third weeks, we launched a mobile display Footfall campaign. In the second week, we added a Digital Out-of-Home (DOOH) flight, along with a parallel Google Ads campaign. Despite some challenges, such as privacy restrictions that made tracking store visits more challenging, we generated visits. We also generated significant interest through various channels, including YouTube and Google Search. This indicated strong engagement from potential visitors in finding their nearest Sport 2000 store. Overall, the campaign achieved impressive results, underscoring the potential of Google Ads and DOOH.

  • Primary objective
  • Awareness/Store visits
  • Target audience
  • Football players
  • Industry
  • Retail