Allegra was looking to increase sales during the hay fever season. They discovered that pollen levels in the air effectively predict hay fever symptoms and medication use. Mobile Journey decided to use this information in an advertising campaign that would activate around stores with a pollen indicator to encourage customers recently exposed to pollen to purchase Allegra’s products.
The Allegra campaign resulted in a 120%+ increase in sales for Allegra.
- Primary objective
- Create awareness around consumers and stores.
- Target audience
- Consumers who suffer from hay fever and allergies.
- Industry
- Pharmaceutical
- Market
- The Netherlands
