The objective of the footfall-oriented campaign for Utrecht Marketing was to
increase the number of visitors to the city by increasing the user awareness of it,
and to promote its culture and attractions.
As was determined by Mobile Journey in the past, the vast majority of visitors to
the city of Utrecht came from the Amsterdam and Utrecht regions so during this
campaign these regions were excluded to give more focus to other regions, that
were underrepresented before. With Mobile Journey’s help, through the use of 3rd
party audiences, precise geo-targeting, and similar audiences use, the campaign
objectives have been successfully reached and campaign saw an uplift in
visits of almost 230%.